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ForLanding pages

One page, one goal, every change measured.

The goal you set — applications, signups or bookings — and what each change did to it.

Audit your site free
The Alder & Co dashboard: applications per visit and the findings that explain them.
FIG 1A landing page in Dottpace.

What it counts

The page's own goal

Applications, signups or bookings per visit

Connects

WebflowTypeformCalendlyGoogle AnalyticsSearch Console

An example

Issue

4 in 10 applicants who reach the portfolio upload leave there

Alder & Co, a membership site

Other kinds of site

StoresOrders and revenueService businessesCalls, forms and bookingsSaaSSignups, trials and recurring revenuePublishersReaders, subscribers and ad revenueAgenciesEvery client's results, with verdictsFreelancers and consultantsShow each client what your work did

See what your site is missing.