Know what changed. Understand why. See whether your fixes worked.

Step 1 of 4Aug 29 · DetectedScroll to continue

Search clicks started falling — Dottpace caught it the next day

The day after a navigation release, four laptop category pages were already 9% below their usual search clicks. Dottpace flagged the drop on Aug 29 and tied it to a change it had already recorded: the Aug 28 release on Shopify.

• 4,120 → 3,760 search clicks a week (−9%) · and falling
• Release recorded automatically from Shopify · Aug 28, 3:42 PM

Step 2 of 4Aug 30 · Explained

Cause found: the release cut their links from 184 to 41

By Aug 30 the four pages were down 22%. The new header and footer had dropped their links. Only those four pages fell — the store's other category pages held — and they fell the day Google fetched the new header. Google updates, tracking and season were checked; none lines up with the drop.

• ≈ $9.8K a month at stake (estimated) · 906 clicks a week × $2.50 a visit
• Checked: Google updates, tracking, season — none lines up

Step 3 of 4Sep 2 · Approved and applied

One approval. The fix went live the same day.

Dottpace prepared the fix — the four links back in the header and footer — and showed exactly what would change. Sarah approved it on Sep 2. Dottpace applied it to the Shopify theme and checked every page live.

• Internal links 41 → 186
• Live on all 4 pages · Google re-fetched them Sep 3

Step 4 of 4Oct 1 · Worked

Worked: search clicks up 31%, past where they started

After 28 days the verdict is in. Search clicks rose from 3,214 to 4,210 a week — above the old level and beyond the +25–30% Dottpace expected: ≈ $10.8K a month in recovered search value, at $2.50 a visit.

• 3,214 → 4,210 search clicks a week
• How it was judged: 28 days after the fix vs the pace before it, season-adjusted · Worked needed +8%

1 of 3Visibility · Search and AI answersScroll to continue

See where you show up — on Google and in AI answers

Your Google positions, how often the 7 AI assistants Dottpace tracks name you — ChatGPT, Gemini, Perplexity and more — your map results, mentions and competitors, in one view, every week.

• Named in 56% of AI answers · up 8 pts
• “gaming laptops” up from #7 to #3 on Google

SEO Search · AI Search · Local · Mentions · Competitors · Topics

2 of 3Website · Health, content, agents

Fix what holds your site back — before it costs you

Site health ranked by the money at stake, a record for every page, a content editor that knows what to add, and a check that AI agents can find, choose and add to cart — stopping before checkout.

• 21 fixes applied with your approval in September
• AI agents: Reach, Read, Use and Add to cart all pass

Health · Pages · Content · Experience · Agent Readiness

3 of 3Growth · From visits to revenue

Follow every visit to the money it makes

Traffic, conversion, revenue and goals by channel — including visits from AI assistants — plus reports a client can read without a call.

• $604K revenue · up 18%
• 1,336 visits from AI assistants → 41 orders

Traffic · Conversion · Revenue · Goals · Reports · Ask Dottpace AI

1 of 3Summary · It writes itself from the recordScroll to continue

It writes itself from the record

On the 1st, Dottpace drafts every client's report from the record: what changed, why, what was fixed and whether it worked — in plain English, with the numbers that matter.

• One home for every client site
• Written from the record — nothing copied from five tools

2 of 3Results · Every fix, with its verdict

Every fix, with its verdict

Your client sees each fix you shipped, who approved it, when it went live and what it changed — a verdict, or the day one is due. Not a chart to decode.

• Reports that lead with verdicts
• 4 worked · 1 still measuring, verdict Oct 20

3 of 3Delivery · Your brand, on schedule

Your brand, on schedule

Your logo and your sender name. It goes out on the 3rd business day of every month, as a PDF and in the client's own portal.

• White label
• A client portal